As we all are aware that Google is now entering into the M-wallet industry by launching its digital payment app “TEZ” in upcoming week..
Where already few companies are competing in the market such as PAYTM and Mobikwik. After all these private organisations we have our own digital payment app BHIM developed by Government of India. But still Google has dared to enter in this competition and being the developer and owner of playstore and providing spaces to all the digital payment, competitior Google now will take it’s own advantage.
What will be the demand of “TEZ” over others and how will it capture the market only time can tell for now. Google surely will employ some penetrating strategies followed by its reputation. One of the important point to see here is that when we have our own Govt. established app BHIM then too our own Govt. is going to launch “TEZ“. by Finance Minister Arun Jaitely.